The American dream arrives in Italy. The printed T-shirt, inspired by American college and campus style, becomes a novelty and establishes itself as a fashion item. The idea and brand of Meeting quickly emerge from international student athletic meetings, becoming iconic in the ’80s.

Fitness and aerobics are the trend, with Jane Fonda as the ambassador. The partnership with Dimensione Danza is born, leading to the successful development of dance-inspired collections.

Leveraging our know-how, we become exclusive licensees for the surf and snowboard brand Body Glove in Europe. The promotional brand in this segment not only invests in technology and performance but also ventures into the world of fashion, gracing the covers of magazines like Vogue and Harper’s Bazaar.

The expertise gained from managing strong licenses and partnerships that led to our success motivates us to invest in a proprietary brand inspired by sports, dance, and movement, and turn it into fashion. In 2005, DEHA was born, now an internationally growing brand, catering to the market’s demand for comfortable and feminine sportswear and leisurewear.

We make our know-how available to emerging designers and fashion houses. In the span of 3 years, third-party consultancy and production reach 20% of Meeting Group’s turnover, thanks to over 10 active collaborations in Italy and around the world.